Our Bachelor of Marketing is a hands-on program that teaches you the skills and strategies to help identify customers’ needs and wants, study the challenges facing marketers in the global business environment, and develop the critical thinking skills needed to be successful. Courses cover personal selling, advertising, sales promotions, consumer behavior, marketing research, internet marketing, ethics, strategic marketing, and more.

The core courses in this program will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

Studying this major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Career Opportunities

Marketing graduates can find careers in advertising, branding, communications, event planning, public relations, direct marketing, sales, and retailing, such as:

• Account or promotions manager
• Advertising sales agent
• Sales representative
• Marketing manager
• Market research analyst
• Public relations manager
• Wholesale and manufacturing sales representative
• Copywriter
• Marketing director or coordinator
• Marketing communications manager/director
• Product or brand manager
• Event planner
• Consumer representative

Our public administration degree can qualify you to pursue a wide range of professional roles and responsibilities at the local, state, and regional levels. Public administration is an important and respected career path ripe with opportunities for advancement, and our curriculum is designed to prepare you with the industry-current qualifications to pursue them.

This program equips the students to function effectively and efficiently in public service organizations. It also examines local systems of government. This includes an understanding of the different types of local government and their constitutional relations with intermediate and central government. It also examines public policy issues and priorities.

Also, our public administration students gain practical skills in budget analysis, public policy analysis, and public planning. The coursework and assignments also emphasize soft skills such as communication and collaboration. These skills serve public administrators in several roles. Successful completion of UoH’s BPA program can prepare you for good-level positions in government agencies and nonprofit organizations.

Career Opportunities

The public sector is always in need of professionals with the rigorous training to meet the complexities of the management of public programs and assets. Your career path could include teaching or training assignments, research, or a variety of roles within government and nonprofit organizations including business administrators, government relations managers, budget specialist, policy analyst, and many others.

On completion of the program, graduates can aspire to the following positions:

• Public Manager
• Immigration Administrator
• Local Government Manager
• State Government Administrations
• City Government Administrations
• Non-profit Social Assistance Organizations
• Local Government Services Providers
• Management Consulting Companies

This BSc. in Statistics and Data Science program is designed to produce graduates who are well-acquainted with fundamental concepts and techniques in the field by exposing students to the three main disciplines of statistics, mathematics, and computer science. The overarching objective of this program is to produce students who exhibit intellectual curiosity, have a cultivated commitment to life-long learning, have critical and evaluative skills to solve business, social, economic and overall policy problems in their communities and industries of practice and, do all this supported by ethical and philosophical foundations essential for personal and professional development.

Additionally, the program is designed to ensure that all courses are delivered with a practical hands-on approach that allows students to see how each concept feeds to a larger problem-solving capacity in varying domains.

Career Opportunity of this Program

Graduates of this program may be hired as statisticians or data scientists who are able to collect and curate large volumes of data, bring statistical and machine learning methods to bear on new questions and create data pipelines and workflows that transform digital information into actionable insights. Perhaps most importantly, employers are looking for individuals who are equipped with the foundational training needed to ensure that the individuals they hire into these roles are readily able to learn and critically assess new tools as they become available. Students in this program are also prepared to succeed in graduate studies.